Créer du contenu vidéo sans se casser la tête : la méthode 80/20

Want to create video content effectively, without spending hours or getting bogged down in technical details? That’s exactly what our guide offers. At Agence 8020 , we know that the majority of impact comes from a small number of well-chosen actions. And this guide is here to prove it.

You’ll discover a simple and accessible method for producing a full month of short videos. Whether you’re an entrepreneur, a creator, or building a personal brand, this process allows you to remain consistent, relevant, and, above all, visible on social media.

Step 1 – Understand your audience (with a little help from ChatGPT)

Before you film anything, you need to know what your audience really wants to see. This guide offers a smart approach: using ChatGPT to uncover your target audience’s frustrations, desires, dreams, and fears about short-form video. The result: 40 solid ideas right off the bat.

Step 2 – Observe trends (strategically)

Even the best ideas are useless if they aren’t aligned with what’s currently working. The next step is to analyze TikTok, Instagram, and YouTube to identify the formats, sounds, and styles that generate engagement. Then, you match these trends to the ideas generated earlier. Simple. Powerful.

Step 3 – Identify your favorite creators

Who truly inspires you online? This guide invites you to make a list of your favorite creators, understand what works in their videos… and use them as inspiration to build your own style. Not to copy, but to learn from the best.

Step 4 – Define your content pillars

Pillars are the foundation of your video strategy. They must meet three criteria: what your audience likes to see, what you’re good at, and what really helps them. From there, you can create dozens of videos aligned with these themes, without ever going around in circles.

Step 5 – Write simple but impactful scripts

Every video needs a clear message, a strong hook, and an engaging conclusion. This guide teaches you how to write effective mini-scripts, even if you’ve never done acting or storytelling before. You’ll know what to say, in what order, and how to deliver it naturally.

Step 6 – Batch Filming: Your New Superpower

You save time by shooting multiple videos at once. It’s like your Sunday meal prep, but for your content. The guide offers practical advice: setting, natural light, energy, microphone, outfits… everything you need to maximize your filming session.

Step 7 – Accelerate (or delegate intelligently)

Editing is often the most intimidating part. But you don’t have to be Spielberg to do it. This guide shows you how to trim lengths, improve the sound, add a little text or music… in less than 50 minutes. And if that’s really not for you, it also explains how to delegate effectively.

Conclusion: You are now a content machine

With this guide, you can literally create 30 videos in record time. But most importantly, you do it with intention, a clear method, and without ever compromising your style. You don’t need to be a technical expert or a web celebrity—just someone with a story to tell.

And if you want to go even further, you can always book a strategy call with me to build your own custom content machine.

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